Søren Berg has provided leadership to several professional service firms, been a management consultant with McKinsey & Company and Managing Director for three communication companies. We see him as being one of the brightest heads in the country, and he has lots of well-informed visions about the future. Søren also serves as part of Leading Human’s Brain Trust.
What does today’s reality look like?
– Either you code or you get coded. If you don’t understand how to use and interpret data as a leader, you will have a big blind spot in your toolbox.
– Today’s 30-year-olds are all well-educated and raised with the internet. We also have an old generation who neither understands nor appreciates the new reality. We will soon experience a huge clash between these two groups. It will be key to provide a framework for navigation if the populist wave is not to escalate even further.
What will tomorrow’s reality look like?
– Through the next years, more than 3 billion new people will gain access to the internet. This will have an incredible impact on global consumption.
– Due to technological developments, leaders will have the opportunity to make a lot of money extremely fast. This will expose them to tough ethical dilemmas as their actions can have extreme consequences.
What motivates people in the new reality?
– In our generation, status is projected from what we own. To millennials, however, owning stuff is not that important. This will lead to a drastic shift in how we motivate and sell to people.
– Status will be obtained by those who accomplish the most – or the most significant things.
– Populations that have not moved quickly up in Maslow’s hierarchy of needs will not be as purpose-driven as Western countries. Global leaders will need a larger variety of marketing skills and incentive schemes. It will be complicated for sure, but certainly very interesting to be part of.
